Vice President of Brand Experience, State Fair of Texas
Jason is no ordinary farmer. Before Joining the State Fair of Texas team full-time, he was associate producer of advanced graphics for major broadcast networks including ABC, FOX, SKY, and BBC for televised events such as major league baseball, American football, NASCAR, and the Americas Cup, for which he was awarded two Emmys for outstanding technical achievement. Although the work experience was unparalleled, this career choice left much to be desired, as the role lacked the opportunity to provide social impact on those in need.
Transitioning to the State Fair of Texas, a 133-year-old private non-profit institution located at Fair Park in Dallas, Jason came on board as Director of Creative Services where he focused on the organization’s brand development, key marketing and revenue initiatives, in-park enhancements, and mission-related projects. It was through this position that Jason became aware of the extreme food disparity issues in the surrounding Fair Park community, an area classified by the USDA as a food desert. From this knowledge, Hays and other State Fair of Texas partners created Big Tex Urban Farms.