The Oxford Farming Conference

John Elkington

Sponsored by the Frank Parkinson Agricultural Trust

Known as the “Godfather of Sustainability”, John Elkington has unique insight into how corporates and supply chains are responding to global sustainability challenges, but argues that current practice does not go nearly far enough. John argues that if we’re serious about tackling the climate, biodiversity and health crises threatening the planet, then a totally new approach to sustainability is needed - one that builds responsible, resilient and ultimately regenerative business models that deliver more economic, social and natural capital than they consume.

In this year’s Frank Parkinson lecture, John explained how the coming boom in Regenerative Capitalism is changing corporate mindsets, with big implications for how we produce, distribute and eat food here in the UK.